Geofencing & Location Targeting Advertising
Draw a perimeter — target everyone inside it on their phones.
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Turn your competitor’s parking lot into your next customer.
Geofencing lets you define a physical perimeter — your store, a competitor's location, an event venue — and serve mobile ads to everyone who enters it. It's the most direct way to connect digital advertising to real-world foot traffic.
- Foot-traffic capture — target your own location to reach existing customers or drive repeat visits
- Competitor conquesting — target a competitor's parking lot or storefront directly
- Event targeting — reach attendees of a specific event or venue in real time
- Full attribution — reporting tied to actual visits where available, not just impressions
Frequently asked
Questions about Geofencing & Location Targeting
Geofences can be drawn as tightly as a single building or as broadly as a neighborhood, depending on the campaign goal.
Yes — geofencing uses aggregated, anonymized mobile location signals through ad exchanges, not personally identifying information.
Retail foot traffic, competitor conquesting, trade shows and events, and any business where “who was physically near this location” is a meaningful buying signal.
See where Geofencing & Location Targeting fits your business.
The free assessment shows where your foundation stands today — and whether this is where your first dollar should go.
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